Neurotechnologies to sell more
Engineering and neuroscience merge to bring advances onto the market aimed to boost the efficiency ratios. Thus, applying neurotechnologies adds up an opportunity to make decisions and increase [...]
5 tools to measure the impact of your advertising campaign
Developing an advertising campaign involves a great number of resources such as economic, human and intellectual capital, but it does not ensure success. There is no magic wand for that, the [...]
Mediaset embraced Sociograph, a Marketing Science tool to test TV Fiction
Mediaset has embraced the application of the technology Sociograph to evaluate its series of fiction, since this new methodology of group neuromarketing studies adds value to traditional methods [...]
Felipe VI and Letizia commit themselves to Sociograph
Felipe VI and Letizia, the new King and Queen of Spain opened Fitur 2014 connected to Sociograph, a technology of Marketing Science created to measure the level of attention and emotion in groups [...]
