The winner of the ‘Sociograph Award’ is again at the Oscars
For the second time consecutively, a film awarded as the most impactful one with the ‘Sociograph Award’ at SEMINCI was nominated at the Oscars. ‘The Insult’ by Ziad Doueri was the [...]
Sociograph measures the impact of the communication in London
Sociograph, the consulting firm specialized in Marketing Science has moved to London, where a market research study was driven to analyse the communication of Westfield Europe together with some [...]
Measuring the emotional impact of media content and video games as an educational resource
The consulting firm specialized in marketing science Sociograph has tested nearly thousand participants in Sevilla to analyse the impact that sound and music have on media content and video games [...]
Conecta Fiction with a live neuroscience demonstration by Sociograph
Spain will be in the spotlight of the media sector from Tuesday to Friday, as Conecta Fiction is set up at the City of Culture of Galicia , located in Santiago de Compostela , to bring together [...]
Mediaset embraced Sociograph, a Marketing Science tool to test TV Fiction
Mediaset has embraced the application of the technology Sociograph to evaluate its series of fiction, since this new methodology of group neuromarketing studies adds value to traditional methods [...]
Felipe VI and Letizia commit themselves to Sociograph
Felipe VI and Letizia, the new King and Queen of Spain opened Fitur 2014 connected to Sociograph, a technology of Marketing Science created to measure the level of attention and emotion in groups [...]
