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“To emotionally engage the audience is essential”, and that is the path the media industry is following to attract viewers. Thus, giving an added value to audiences by using neuroscience and [...]

Developing an advertising campaign involves a great number of resources such as economic, human and intellectual capital, but it does not ensure success.  There is no magic wand for that, the [...]

Gross vs. net could be the comparison between Big Data and Smart data when treating the data, obtained through information collection tools, to be filtered with the aim of making your company [...]

‘As long as our brain is a mystery, the universe, the reflection of the structure of the brain will also be a mystery’ claimed by the father of neuroscience Santiago Ramón y Cajal.  [...]

Sociograph, the consulting firm specialized in Marketing Science has moved to London, where a market research study was driven to analyse the communication of Westfield Europe together with some [...]