Which Aspects Do Consumers Focus on When Watching Advertisements? and Where Does their Sight Go? The answer to this is Eye Tracking: a device for measuring eye positions and eye movement to gauge [...]

Engineering and neuroscience merge to bring advances onto the market aimed to boost the efficiency ratios. Thus, applying neurotechnologies adds up an opportunity to make decisions and increase [...]

“To emotionally engage the audience is essential”, and that is the path the media industry is following to attract viewers. Thus, giving an added value to audiences by using neuroscience and [...]

Developing an advertising campaign involves a great number of resources such as economic, human and intellectual capital, but it does not ensure success.  There is no magic wand for that, the [...]

Gross vs. net could be the comparison between Big Data and Smart data when treating the data, obtained through information collection tools, to be filtered with the aim of making your company [...]

‘As long as our brain is a mystery, the universe, the reflection of the structure of the brain will also be a mystery’ claimed by the father of neuroscience Santiago Ramón y Cajal.  [...]

For the second time consecutively, a film awarded as the most impactful one with the ‘Sociograph Award’ at SEMINCI was nominated at the Oscars. ‘The Insult’ by Ziad Doueri was the [...]

Sociograph, the consulting firm specialized in Marketing Science has moved to London, where a market research study was driven to analyse the communication of Westfield Europe together with some [...]

The Complutense University of Madrid (UCM) and University of Valladolid (UVa), through the colleges of Information Science and Business respectively, and the consulting firm Sociograph sign a [...]

The consulting firm specialized in marketing science Sociograph has tested nearly thousand participants in Sevilla to analyse the impact that sound and music have on media content and video games [...]